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Cementos Argos y Comfama se unen para facilitar el acceso a vivienda en Antioquia

  • Cementos Argos y Comfama anunciaron el lanzamiento de Vesta, una alianza que busca facilitar el acceso a vivienda a las familias antioqueñas, a través de un proceso de asesoría y acompañamiento en el proceso de compra de su primera vivienda.
  • Esta alianza fue creada para generar soluciones que conecten a las personas con el ecosistema de acceso a vivienda y, a su vez, aportar a la disminución del déficit cuantitativo de vivienda, mientras mejora la calidad de vida de las familias.
  • Pueden acceder al programa las personas o familias que deseen comprar su primera vivienda de interés social, que no hayan sido beneficiarias de subsidios previamente, que tengan un trabajo formal y el interés de ser asesoradas y acompañadas en todo el proceso.

 

Comfama y Cementos Argos lanzaron recientemente Vesta, una iniciativa de innovación social que nace con el objetivo de aportar a la disminución del déficit cuantitativo de vivienda y de mejorar la calidad de vida de las familias. Se trata de un programa consistente de acompañamiento y asesoría que conecta a las familias con la oferta de vivienda, los créditos hipotecarios, los subsidios disponibles y otras posibilidades financieras. El programa brinda asesoría y acompañamiento a las familias durante todo el proceso de compra de vivienda, desde la preparación financiera hasta la entrega de sus viviendas.

 

“Estamos convencidos de que esta iniciativa tiene toda la fuerza para aportar al cierre de brechas sociales materializando nuestro propósito de hacer posible la construcción de sueños de vivienda e infraestructura que habilitan una sociedad más sostenible, próspera e inclusiva. Esto, sin duda, es posible gracias a la integración de esfuerzos de diferentes empresas que le apostamos a la innovación como un habilitador que genera un impacto positivo en la calidad de vida de las comunidades, quienes están en el centro de nuestra estrategia”, agregó Diana Gaviria, líder de Vesta por parte de Cementos Argos.

 

Vesta está dirigido a familias preparadas para comprar su primera vivienda de interés social, que no hayan sido beneficiarias de subsidios previamente, que tengan un trabajo formal y deseen ser asesoradas y acompañadas en todo el proceso. El acompañamiento para estas familias irá hasta que cumplan su cierre financiero y comprende las etapas de elección del proyecto VIS de su preferencia, asesoría en la postulación a subsidios (como los de las Cajas de Compensación Familiar y el Gobierno Nacional) así como con la elección del crédito hipotecario que mejor se adecúe a las condiciones de las familias, para que finalmente cumplan su objetivo de convertirse en propietarias.

 

“En Comfama creemos en un modelo de hábitat que está basado en la calidad, accesibilidad y sostenibilidad, también, que cuando accedemos a nuestra primera vivienda, continuamos nuestro camino para fortalecer nuestro proyecto de vida y eso deriva en bienestar, tranquilidad financiera y consolidación patrimonial, por eso nos emociona anunciar esta alianza que permitirá que muchos antioqueños logren su propósito de tener una vivienda propia, así como continuar un camino de cuidado y progreso”, expresó Marcela Cuervo, responsable de Acompañamiento en Comfama.

 

Esta alianza entre Cementos Argos y Comfama representa un reconocimiento a las virtudes de sumar intereses comunes, capacidades complementarias y la generación de valor de ambas compañías. Además, permitirá a las familias tener el respaldo en todo el proceso de compra de vivienda de interés social.

 

Y, por otro lado, conectará a los constructores con personas y familias preparadas para la compra de vivienda, lo que disminuye la posibilidad de desistimiento.

Un acompañamiento que contará con aliados estratégicos

Vesta permitirá que las familias conozcan empresas constructoras que cumplan con los criterios de calidad en los diseños arquitectónicos y urbanísticos de proyectos de interés social, que tengan una fiducia que respalde al comprador, músculo financiero y credibilidad en el medio.

 

Al mismo tiempo, las conectará con entidades financieras que otorguen las mejores condiciones en términos de tasas, plazos, rapidez en los desembolsos y experiencia en la postulación a los subsidios del Gobierno.

 

¿Qué dicen las cifras en el acceso a vivienda en Antioquia?

A través de Vesta, Cementos Argos y Comfama, se proponen aportar para que las cifras del sector y el acceso a vivienda se potencien, dado que durante el último año han decrecido las ventas y los desistimientos en los procesos de compra han sido altos.

 

A nivel nacional, en octubre de 2023, la venta de vivienda cayó un 56 % frente al mismo mes del año 2022. Dentro de estas cifras, las ventas de vivienda VIS cayeron el 66 %. Por otro lado, las unidades vendidas en VIS, en los 10 meses del año, disminuyeron un 67,4 % frente al mismo periodo del año pasado y los desistimientos de familias que han iniciado su proceso de compra se elevó al 67 % en VIS.

 

Es así como la propuesta de valor de la iniciativa cobra relevancia para los constructores, a quienes se les conectará con familias preparadas para el cierre financiero, y para las familias, quienes están recibiendo asesoría, preparación, acompañamiento y respaldo en todo el proceso.

 

Quienes deseen más información sobre Vesta pueden contactarse a través de la página web: www.vestatuhogar.com o de la línea de WhatsApp:(310) 408 24 93.

A través de este link podrás acceder a fotografías de las familias beneficiarias: https://we.tl/t-du2RKpiZa4

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PIEDAD MONSALVE

Gerente de Comunicaciones
pmonsalve@argos.com.co
(57 4) 3198700

RAQUEL YEPES

Directora de Comunicaciones
ryepess@argos.com.co
(57 4) 3198700 | Extensión: 64318
313 791 6901

Atmospheric emissions

We are committed to reducing our emissions through actions that achieve more efficient processes and the implementation of abatement measures, contributing to good air quality in the places where we operate.  Our cement-, concrete- and aggregate-production processes generate punctual and scattered particulate matter (PM) emissions, as well as emissions of sulfur oxides (SO2) and nitrogen oxides (NOx) in the clinkering furnaces of the cement plants.

  • For society:  To contribute to mitigating the impact on air quality in the areas where we operate, acting responsibly and promoting relationships of trust with our Stakeholders.

 

  • For the company:  To develop more efficient processes that allow us to reduce our atmospheric emissions and contribute to responsible production, complying with local regulations in the countries where we operate and – in some cases – going beyond compliance with said regulations, contributing to the profitability of the business and preparing to face future challenges.

The “Emissions” pillar of our Environmental Strategy focuses on: Working on the adequate measurement, control and reduction of SO2, NOx and particulate-material (PM) emissions generated by our production processes in the cement business and on the prevention and mitigation of our dispersed emissions of particulate material (dust), originated mainly by the activities of transportation, transfer, unloading and storage of materials in the cement, concrete and aggregate processes. The foregoing, through operational control, optimization and renewal of emission-control systems to achieve continuous improvement.

Industry positioning

We position ourselves as strategic allies for the development of the territories where we are present, directly and through the empowerment of our value chain.  We do it through the construction of housing and sustainable infrastructure that enables the closing of socioeconomic gaps, the generation of employment, the improvement of the quality of life and the reduction of the impacts generated.

  • For society:  To sustainably respond to the growing demand for housing and infrastructure of the world population with the aim of improving people’s quality of life, interconnecting regions and developing innovative solutions. 

 

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    For the company:  To be strategic allies of the actors in our value chain in order to maintain the Company’s leadership in the market, ensure its competitiveness over time and increase the generation of sustainable value.

We are committed to the role we have as a Company in the achievement of the 2030 Agenda goals, the consolidation of territorial development plans where we operate, and the economic reactivation of the countries affected by the pandemic. Therefore, we focus our efforts in the development of sustainable housing and infrastructure projects that contribute to closing socioeconomic gaps, generating employment under safe conditions, environmental protection, and investment in improving people’s health systems and quality of life. 

Our work unfolds in three large lines:

 

Cities for everyone:

 

With nearly 54% of the world  population living in urban areas, the pandemic made inequality of those who live in the cities of the world

manifest. Nearly 90% of the COVID-19 cases are concentrated in the urban

centers that have, among others, challenges associated with access to basic services and decent housing conditions. For this reason, we work together with our value chain to develop projects that benefit the lessfavored population, facilitate access to housing, and promote development in

the areas of influence.

 

Interconnected cities

 

The need to connect urban areas with rural areas to expand the coverage

of basic services, such as health, has been a priority of developing countries

since before the pandemic. Therefore, during 2020, we continued working on creating innovative solutions that allow us to be present in the large projects of the countries and territories where we are present.

 

Intelligent cities

 

In recent years, the acuteness of the effects of climate change became the

risk of greatest impact to the world. Therefore, in the global stage, a need

has grown to transition to a low-carbon economy, an opportunity that becomes more relevant amid post-pandemic recovery scenarios and the effort we are making as a Company to generate new business models that respond to environmental and social challenges. For this reason, our Climate-Change Strategy includes actions aimed at mitigating the impacts associated with our productive processes, adapting our operating model and innovating from the identification of optimization opportunities.

Supplier management

Supplier management is a fundamental pillar of our Supply Chain Strategy; it seeks to build and strengthen relationships with strategic allies who have the ability to contribute to the Company in terms of efficiency, productivity, customer service and innovation.  For this reason, we carefully select our suppliers, transfer knowledge to promote their development, promote good practices and recognize those who are an example of sustainable, innovative, safe and responsible management.

  • For society:  To develop our suppliers, promote transparent practices and responsible conduct, to improve the productivity and competitiveness of our society and support the construction of a better future.

 

  • For the company:  To seek to add value throughout the Company’s supply chain, from the purchase of goods and services to the delivery of products to clients.  Through the mitigation of risks and potentiation of opportunities, the implementation of good contracting practices and service excellence, we create relationships of trust and turn suppliers into business allies.

Our management is divided into five stages:

  1. Identification: We determine the goods and services required for our operation and the category to which they belong, according to our Category Tree. This groups our suppliers into macro-categories which – in turn – are subdivided into two more specific levels.
  2. Pre-Selection: We validate the suitability of suppliers through due diligence and review aspects of sustainability and financial health to ensure long-term relationships.
  3. Negotiation: We select suppliers with high standards, considering technical, economic, sustainability and service aspects.
  4. Retention and evaluation: We carry out knowledge-transfer processes with those suppliers with growth potential.
    • We characterize our suppliers as critical suppliers or with potential risk in sustainability.
    • We measure the management of critical suppliers through performance evaluations in terms of quality, service, occupational health and safety, having constant feedback and identifying key factors for their development.
    • We apply the Sustainability Index to suppliers with potential sustainability risks, to identify challenges, opportunities, and to develop joint action plans in environmental, economic, social and Human-Rights matters.
    • We implement additional controls and development plans to suppliers belonging to categories where the greatest potential risks have been identified. This is how, for example, we develop road-safety strategies for our logistics suppliers; with mining suppliers, we carry out a more rigorous pre-selection process, and with contractors, we have special controls on occupational health and safety.
    • We have a Transparency Line for Stakeholders to report possible improper actions and to implement the pertinent corrective actions. 
  5. Recognition:  Every two years, through Growing Together (Creciendo Juntos), we recognize the suppliers that have shown outstanding performance in innovation, sustainability, health and safety and development and comprehensiveness.

 

Additionally, we have:

 

Contracting manual: transparent action framework that guides the negotiation and contracting of our suppliers to allow the process to be agile, make use of best practices and carry out adequate risk management.

 

Code of conduct for suppliers: in which we define the principles and behaviors that we expect from our allies in terms of respect for human rights, protection of workers, environmental management, business ethics and responsible business practices.

Ethics and compliance

We are convinced that ethics and integrity are fundamental and non-negotiable; that is why we live by these principles, integrating them into our operations, processes, and strategy, thus generating value responsibly for our business, our Stakeholders, and for society.  Through the Global Governance and Compliance Program, our ethics and business conduct system, we seek to promote that our actions are consistent with the pillars of corporate culture and integrity as the guiding principle of our business activity.

  • For society:  To promote transparent, competitive, and sustainable business environments that strengthen trust and ethics in business, generating positive impacts for the market and society.

 

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    For the company:  To promote that our actions are consistent with the pillars of culture and that integrity is the inspiring principle of all members of the Organization.  This is how we consolidate ourselves as a competitive, reliable company in the eyes of investors and other Stakeholders.

We have voluntarily adopted a self-regulatory framework that confirms our commitment to business ethics as a way to promote transparent practices that contribute to the development of competitive environments. This framework* incorporates mandatory principles of ethics and conduct:

 

 

For the proper implementation and application of these guidelines, the strengthening of the ethical culture, the prevention and control of incorrect actions, our Board of Directors approved the Global Governance and Compliance Program (GGCP, in Spanish). The program structure incorporates international best practices to evaluate compliance programs, such as ISO 37001, ISO 19600 and the United States Department of Justice (DOJ) guidelines. The program has the following scope:

 

 

Likewise, it systematically groups together the activities carried out to promote integrity in the Company’s actions, its employees, and members

of the value chain, which allow the updating and permanent strengthening

of the program. Operating Scheme:

 

Efficiency and productivity

We materialize our Corporate Strategy through actions aimed at the efficient use of resources, the improvement of our financial flexibility and the maximization of income generation and business profitability.  We focus on the application of efficient, safe production processes and circular economy models, on the diversification of energy management models and on the efficient management of the supply chain.

  • For society:  To provide solutions and products that meet the needs of our clients through the responsible, appropriate use of resources and the incorporation of raw materials and alternative energy sources.

 

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    For the company:  To guarantee business sustainability, optimize working capital and capital investments, reduce costs and the level of indebtedness, and mitigate risks regarding the availability of resources necessary for our operation and the emergence of new business realities, environmental requirements and new regulations.

Creamos valor construyendo relaciones sólidas que transforman el futuro de la sociedad

Creamos valor a través de nuestro compromiso con el desarrollo responsable y transparente de nuestras actividades.